Poonawalla Fincorp Unveils Instant 24×7 Digital Personal Loans

Poonawalla Fincorp, a financial arm of the Cyrus Poonawalla Group, has introduced PL Prime Digital 24×7—a unique digital personal loan solution for salaried employees at reputed organizations. This launch represents a significant move toward streamlining loan access, with an emphasis on instant availability and zero manual intervention.

The newly launched product allows eligible users to access loans up to ₹15 lakh, with disbursal occurring within 15 minutes. The entire process is digital and paper-free, offering flexible EMI options without the need for collateral. With this service available at all hours via the company’s app, website, and partner platforms, it is tailored for the fast-paced lifestyle of salaried professionals.

Distinct Features of PL Prime Digital 24×7

This loan stands apart due to its complete digitization and emphasis on convenience. Borrowers benefit from:

• Quick Access to Funds: Loan amounts are disbursed within 15 minutes of approval.

• Digital Journey: The application process is entirely paperless and doesn’t require physical documentation.

• No Collateral Needed: The unsecured loan structure removes the need for asset pledging.

• Flexible Repayment Options: Borrowers can select repayment plans suited to their income flow and financial plans.

  
  

Arvind Kapil, Managing Director and CEO of Poonawalla Fincorp, remarked that the product is crafted to meet the financial demands of modern professionals. “PL Prime Digital 24×7 is an industry-first product. By combining our risk-first approach with technology and a focus on customer needs, we offer quick and responsible funding solutions,” he said.

Also read - Poonawalla Fincorp Bets Big on Premium Unsecured Loans and Expands its Lending Portfolio

The Growing Popularity of Digital Loans

India’s personal loan market is seeing substantial growth, with a 27% year-over-year rise in demand. Consumers are increasingly seeking unsecured loans for purposes like education, medical emergencies, home upgrades, and travel.

Poonawalla Fincorp’s digital loan meets this rising demand while adhering to responsible lending practices. The company relies on customer data insights and risk-based pricing to offer loans that are both accessible and sustainable.

Expanding the Lending Portfolio

In addition to the new 24×7 digital personal loan, Poonawalla Fincorp continues to diversify its financial offerings to address a broad range of needs.

Loans for Commercial Vehicles -

Supporting the logistics and transport industry, Poonawalla Fincorp provides loans for the purchase of new or used commercial vehicles such as trucks and light carriers. These loans feature easy documentation, competitive interest rates, and longer repayment periods. This product helps self-employed individuals and small transport firms enhance their operations.

Also read - Poonawalla Fincorp is Transforming Debt Recovery with AI

Gold Loans for Quick Liquidity -

The company’s gold loan product enables customers to leverage their gold holdings for immediate cash needs. With fast processing, flexible repayment, and low interest rates, gold loans serve both personal and small business requirements. This service is particularly valuable for customers in rural and urban areas needing short-term financial support.

MSME and Business Loans -

Remaining committed to supporting micro, small, and medium enterprises, Poonawalla Fincorp offers business loans tailored to help entrepreneurs manage operations, purchase equipment, or maintain working capital. These loans offer fast approvals, simple eligibility criteria, and minimal paperwork—supporting India’s growing base of small businesses.

Technology-Driven Lending Experience

Poonawalla Fincorp is heavily invested in using technology to enhance customer interactions and streamline lending processes. From app-based applications to automated credit evaluation systems, the company focuses on improving efficiency and eliminating friction.

The launch of PL Prime Digital 24×7 exemplifies this technology-first strategy, making loans accessible on-demand and minimizing delays in fund availability.

Responsible Lending as a Core Principle

Poonawalla Fincorp emphasizes a risk-aware approach in its lending operations. The company evaluates several data points to ensure that loans are granted only to creditworthy applicants. For the PL Prime Digital 24×7 product, pricing is aligned with the borrower’s risk category. This not only supports affordability but also curbs excessive borrowing, promoting healthier financial habits.

Also read - Poonawalla Fincorp Launches 24x7 Instant Digital Personal Loan and Expands Loan Portfolio for Consumers and Businesses

Conclusion: Pioneering the Future of Lending

The launch of PL Prime Digital 24×7 goes beyond introducing a new product—it reflects Poonawalla Fincorp’s broader mission to modernize lending in India. With its portfolio that includes commercial vehicle financing, gold loans, and MSME support, the company is building a robust ecosystem for diverse financial needs.

By merging technological innovation with a customer-first philosophy, Poonawalla Fincorp is not only responding to evolving consumer expectations but also shaping the future of responsible, real-time lending.