The IndusInd Bank Poonawalla Fincorp eLITE RuPay Platinum Credit Card has arrived, offering a range of benefits designed to elevate the financial experience of its users. This co-branded credit card launch represents a significant step in Poonawalla Fincorp’s mission to provide customized financial solutions that cater to the ever-evolving needs of its customers.
A Milestone in Financial Solutions
The launch of the IndusInd Bank Poonawalla Fincorp eLITE RuPay Platinum Credit Card marks an important milestone for Poonawalla Fincorp. By partnering with IndusInd Bank, the company aims to enhance customer engagement through digital means while expanding its customer base. Abhay Bhutada, MD of Poonawalla Fincorp, emphasizes the importance of this partnership in enabling the dreams of their customers and delivering innovative financial solutions.
Key Features of the IndusInd Bank Poonawalla Fincorp eLITE RuPay Platinum Card
One of the standout features of this credit card is the absence of joining and annual fees. This makes it an attractive option for users looking to maximize their financial benefits without the burden of additional costs.
- NIL Joining and Annual Fees: The card offers an affordable entry point with no fees, making it accessible to a broad range of users.
- Rewards on Every ₹100 Spent: Cardholders earn rewards on every ₹100 spent, with the exception of fuel transactions. This ensures that everyday spending contributes to accumulating valuable rewards.
- Rewards on UPI Transactions: The card supports UPI transactions, allowing users to earn rewards even when using the Scan & Pay feature. This integration is particularly beneficial in today’s increasingly digital payment landscape.
- Enhanced Rewards on E-commerce Transactions: For those who frequently shop online, the card offers 2.5 times the reward points on e-commerce transactions (excluding fuel, travel, and low interchange MCC). This feature significantly enhances the value of online purchases.
- Cash Credit of Reward Points: The card provides a higher value for reward points, with each point worth ₹0.40. This ensures that accumulated rewards can be redeemed for substantial benefits.
- Buy One Get One Movie Ticket Offer: Once a month, cardholders can enjoy a Buy One Get One movie ticket offer through BookMyShow, with a maximum value of ₹200. This is a great perk for movie enthusiasts.
- Fuel Surcharge Waiver: The card offers a 1% waiver on fuel surcharges, making it a cost-effective choice for those who frequently refuel their vehicles.
- Additional Rewards for Milestone Achievements: Users can earn 3,000 reward points upon reaching certain spending milestones, encouraging increased usage and providing significant incentives.
The Vision Behind the Card
Abhay Bhutada has articulated the vision behind the IndusInd Bank Poonawalla Fincorp eLITE RuPay Platinum Credit Card as a means to foster deeper engagement with existing customers and to attract new ones. The card reflects the company’s commitment to innovation and customer-centricity, offering features that cater to modern financial habits and preferences.
About Poonawalla Fincorp Limited
Poonawalla Fincorp Limited is a part of the Cyrus Poonawalla Group and operates as a non-deposit taking systemically important non-banking finance company (ND-SI-NBFC). Registered with the Reserve Bank of India (RBI), the company has a rich history spanning nearly three decades and is publicly listed on both the BSE Limited (BSE) and the National Stock Exchange of India Limited (NSE).
The company’s identity is encapsulated in the letter “P,” representing Passion, Principles, Purpose, People, and Possibilities. With extensive coverage across 19 states and a standalone AUM of ₹25,003 crore as of March 31, 2024, Poonawalla Fincorp has established itself as a significant player in the financial sector. The company employs around 2,300 people and offers a diverse range of financial products, including pre-owned car finance, personal loans, business loans, loans against property, and more.
Enhancing Customer Experience
The introduction of the IndusInd Bank Poonawalla Fincorp eLITE RuPay Platinum Credit Card is a testament to Poonawalla Fincorp’s dedication to enhancing the customer experience. By leveraging the strengths of both Poonawalla Fincorp and IndusInd Bank, this co-branded credit card provides a robust financial tool designed to meet the diverse needs of its users. From the attractive rewards system to the cost-saving benefits, this card is poised to offer significant value to its holders.
Also Read: Who is Abhay Bhutada?
Conclusion
The IndusInd Bank Poonawalla Fincorp eLITE RuPay Platinum Credit Card is more than just a financial product; it is a gateway to a more rewarding and convenient financial experience. With its range of features and benefits, it stands out as a valuable addition to the financial toolkit of its users, reflecting Poonawalla Fincorp’s ongoing commitment to innovation and customer satisfaction.
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