Business Loan 24/7 by Poonawalla Fincorp Brings Smart Lending to MSMEs Through a Fully Digital, Calibrated Model
- Tejas Bodke
- 3 days ago
- 3 min read
India’s MSME sector, known for its entrepreneurial spirit and contribution to the economy, often struggles with access to reliable financing. In response to this challenge, Poonawalla Fincorp Limited (PFL) has introduced Business Loan 24/7, a pioneering digital product that brings together technology, robust credit assessment, and customer convenience. This offering aims to simplify borrowing for MSMEs while ensuring that credit is extended responsibly.
A Purpose-Driven Loan Built for MSMEs
Business Loan 24/7 is a digital-first loan product created to serve micro, small, and medium enterprises. It provides a round-the-clock, entirely digital borrowing experience, removing the need for any in-person documentation or
physical visits.
Through the use of a Straight Through Processing (STP) flow, MSMEs can complete the entire process—right from application to approval—online. This structure ensures simplicity while maintaining efficiency and ease of access.
Prioritising Risk Checks Before Disbursal
The highlight of this offering lies in its risk-first strategy. Instead of pushing instant disbursements, Business Loan 24/7 puts creditworthiness at the centre. Each loan application goes through a comprehensive evaluation process based on verified documentation and financial indicators.
PFL has ensured that no credit is sanctioned without detailed eligibility checks. This level of calibration not only protects the lender but also ensures that borrowers are not taking on credit they cannot handle.
Strengthened by India’s Financial Data Infrastructure
Business Loan 24/7 is closely aligned with India’s digital public financial systems, using real-time, consent-based data to assess applications. These systems include:
GST platforms that validate financial performance and tax compliance
Account Aggregators that provide a unified view of the applicant’s banking history
Credit Bureaus that present a complete record of prior repayments and liabilities
This data-backed approach provides a more holistic view of the MSME’s financial standing, making the lending process fair and fact-based.
Built with MSME Challenges in Mind
Poonawalla Fincorp has shown a deep understanding of the day-to-day difficulties that MSMEs face in accessing credit. Whether it's the limited availability of documentation, tight working hours, or lack of time for in-branch processes, Business Loan 24/7 directly addresses these constraints.
The loan is:
Digitally accessible for businesses across urban and semi-urban centres
Designed for sectors such as retail, trade, services, and manufacturing
Created to be transparent, efficient, and practical for real-world usage
This makes Business Loan 24/7 not just another credit product, but a tool developed with the MSME ecosystem in mind.
Insights from Previous Offerings Inform the Model
Although distinct in design and target audience, PFL’s prior digital lending experience for salaried individuals helped refine some operational aspects of Business Loan 24/7. However, the current offering is not an extension or a version of that product.
Business Loan 24/7 stands independently, developed from the ground up for MSMEs, reflecting the need for tailored credit products that account for diverse business models and cash flows.
Long-Term Credit Strategy for MSMEs
Arvind Kapil, Managing Director and CEO of Poonawalla Fincorp Limited, believes MSMEs will play a leading role in India’s credit growth in the coming years. With this vision in mind, PFL has designed Business Loan 24/7 to be rolled out in a gradual, risk-calibrated way, building confidence with each quarter.
This approach ensures that lending is sustainable, data-informed, and consistent with responsible credit principles—exactly what the MSME segment requires for long-term success.
Speed Meets Stability
Business Loan 24/7 balances quick access with careful checks. It avoids the common pitfall of offering fast loans without sufficient scrutiny. Instead, PFL’s model ensures that technology supports verification, not bypasses it.
The result is a loan product that is fast when possible and cautious when needed, offering a dependable choice for business owners who value both convenience and accountability.
Conclusion
Poonawalla Fincorp’s Business Loan 24/7 marks a significant milestone in how MSMEs can access structured financing. It combines digital ease, accurate verification, and a risk-first lens to create a product that’s both modern and responsible. For India’s MSMEs, this isn’t just another loan—it’s a strategic financial support system designed for real growth with real safeguards.
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